April 6, 2025 | OBN Times
In an era where visibility matters more than ever, Ansuiya Sharma, co-founder of Aioten Digital Pvt. Ltd., is leading the charge for gender equity in the music distribution industry — not just on stage, but behind it. Featured recently in the Times of India, Sharma’s insights are sparking essential conversations around how to build a more inclusive and equitable future for women in music.
🎧 Aioten: India’s First White-Label Music Distribution Pioneer
Aioten Digital Pvt. Ltd. has emerged as India’s first fully dedicated white-label music distribution platform, offering independent creators, labels, and media companies the power to distribute music under their own brand. But for Ansuiya Sharma, it’s about more than just technology — it’s about building an ecosystem that creates equal opportunities for women in music.
“Women in music are constantly proving their talent, yet they still struggle for equal opportunities behind the scenes,” Sharma shared in her TOI interview.
“The industry needs to move beyond just spotlighting female artists and focus on creating leadership opportunities.”
📊 Why Gender Equity Still Lags in Music Industry Roles
According to the USC Annenberg Inclusion Initiative, women made up just 2.8% of music producers in popular music between 2012 and 2022. Similarly, executive leadership and songwriting roles continue to reflect this imbalance — an issue that Sharma and Aioten are actively working to address.
“Real change will come when diversity and inclusion are prioritized across all levels of the industry,” she added.
This push for equality is what sets Aioten apart — combining cutting-edge music distribution services with a social mission to uplift underrepresented voices in the Indian and global music scene.
👩🎤 Championing Women in Music: From Performers to Producers
The traditional focus on female artists as performers is shifting — and leaders like Ansuiya Sharma are helping women break into roles like:
- Music production
- Sound engineering
- Executive leadership
- Label ownership
Through Aioten Digital, Sharma is empowering women to not just participate, but lead. Many are launching their own labels and mentoring upcoming female talent — creating ripple effects across the industry.